It's very important for us to reach out to different partners in the search space.

The beauty and the curse of the Internet is that stuff can live pretty much forever. Certainly at some point, we will have to kind of expire things. We're not there yet.

It's primarily, for us, an exposure mechanism -- an opportunity to get people using our technology, familiar with our technology, and get that brand awareness out there.

It's another opportunity to reach a new segment for us and get people acquainted with the Windows Live search brand.

It just made sense to include it into the products we have.

There's going to be more and more of those to come.

We view this as more of a marathon than a sprint.

We'll have more to say on this in the coming weeks.

We want to be able to give them the tools they need to turn around and build unique and creative things.

We want to help customers be more aware of where they are landing online and steer clear of this phishing phenomenon out there, which unfortunately continues to grow.